![Under Armour, Nike, Adidas race to 'personalize' products with new technology - InForum | Fargo, Moorhead and West Fargo news, weather and sports Under Armour, Nike, Adidas race to 'personalize' products with new technology - InForum | Fargo, Moorhead and West Fargo news, weather and sports](https://cdn.forumcomm.com/dims4/default/f849b26/2147483647/strip/false/crop/1550x872+0+0/resize/1486x836!/quality/90/?url=https%3A%2F%2Ffcc-cue-exports-brightspot.s3.us-west-2.amazonaws.com%2Finforum%2Fbinary%2F1tfl5VZDJN1N_9O3zZf4k2MULW305YKUV_binary_596719.jpg)
Under Armour, Nike, Adidas race to 'personalize' products with new technology - InForum | Fargo, Moorhead and West Fargo news, weather and sports
![Dave Dombrow, Under Armour chief design officer, holds the Hovr Phantom, one of two new running shoes featuring a new cushioning system and Bluetooth connectivity, on Dec. 6, 2017 in Baltimore, Md. ( Dave Dombrow, Under Armour chief design officer, holds the Hovr Phantom, one of two new running shoes featuring a new cushioning system and Bluetooth connectivity, on Dec. 6, 2017 in Baltimore, Md. (](https://c8.alamy.com/comp/2EWBT08/dave-dombrow-under-armour-chief-design-officer-holds-the-hovr-phantom-one-of-two-new-running-shoes-featuring-a-new-cushioning-system-and-bluetooth-connectivity-on-dec-6-2017-in-baltimore-md-photo-by-kim-hairstonbaltimore-suntnssipa-usa-2EWBT08.jpg)
Dave Dombrow, Under Armour chief design officer, holds the Hovr Phantom, one of two new running shoes featuring a new cushioning system and Bluetooth connectivity, on Dec. 6, 2017 in Baltimore, Md. (
![Under Armour & Footlocker Debut the UA Micro G Gridiron Trainer | IetpShops - Event Recap | Under Armour Slingride 1 Under Armour & Footlocker Debut the UA Micro G Gridiron Trainer | IetpShops - Event Recap | Under Armour Slingride 1](https://www.freshnessmag.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTM2NjQ5MjI2MDI0MjY1MzEz/underarmour-micro-g-gridiron-trainer-main.jpg)